Yoruba podcast celebrates identity as Freelanews launches Àtẹ́lẹwọ́, a cultural audio series honouring Yoruba language, heritage and storytelling worldwide
In a powerful nod to cultural preservation and identity, Lagos-based media house, Freelanews, published by Iretura Limited, has unveiled a Yoruba-themed podcast titled Àtẹ́lẹwọ́.
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The podcast, which translates to “Palm” or figuratively “identity” in Yoruba, is an immersive cultural offering designed to celebrate the values, voices, and heritage of the Yoruba people.
Rooted in tradition but shaped by contemporary storytelling, Àtẹ́lẹwọ́ delves into compelling human-interest stories and engaging personality interviews, while spotlighting the language, arts, and rich traditions of the Yoruba-speaking world.
Each episode presents an audio tapestry of personal narratives and cultural exploration—from unsung heroes to modern custodians of Yoruba heritage—bridging generational gaps and reaffirming identity.
Àtẹ́lẹwọ́ is more than a podcast, it is a cultural mirror, a living archive, and a celebration of everything that makes Yoruba life unique.
“Àtẹ́lẹwọ́ is more than a podcast,” said the host of the show, Rtn. Victor Ojelabi, “it is a cultural mirror, a living archive, and a celebration of everything that makes Yoruba life unique.”
Curated for both native speakers and cultural enthusiasts worldwide, the show offers listeners a front-row seat to Yoruba customs, idioms, and worldviews, ensuring that the legacy is not just remembered; but relived.
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With its authentic storytelling, Àtẹ́lẹwọ́ positions itself as a vibrant tribute to Yoruba resilience and identity in a fast-evolving media landscape.
